Where are you?
What is Refinding Focus? Who's it for? Why should you care?
You’ve found Refinding Focus. A space where I share ideas, lessons, and tools from over ten years of leading a business here in the UK. I hope to help other business owners and leaders find a bit more clarity through the noise.
I’m aiming to share one or two posts a week that help navigate the uncertainty of a chaotic world. It’ll be a mix of mindset, business, tech, AI and more, leaning on real world lessons and experience. I’d love to have you along for the journey as we build the Refinding Focus community.
Read more about what got me here below…
Refinding Focus at 40
I turned 40 in 2025, which naturally made me shift to a more reflective ‘mid life crisis’ type attitude. In fact I was toying with coining the term ‘midlife crisis, to midlife thrive-sis’ but it was too tenuous, even for me.
I’ve had these thoughts for years, but never gave them a proper place to live, always overcomplicating the systems and never delivering.
But at 40 it feels like I need to act, as there was even more to think about:
What are some of the lessons I’ve learned in the 10 years of running my business here in the UK?
What are some of the recurring challenges or issues that I have to face?
Where am I falling short or holding myself back?
What could I change during my 40’s to avoid the same mistakes as my 30’s?
Of course, it’s been a hectic ride too, particularly when you combine a pandemic, starting a family and trying to transform the business over a period of years.
It’s taught me a lot about resilience, focus, grit and mindset, and with the accelerating tech shifts and AI, I wanted to take a human-first perspective of things in my writing.
Who is Refinding Focus for?
My hope is that, in sharing what I’ve learnt or the challenge’s I’m grappling with, other business owners / CEOs / leaders will find some comfort that ‘it’s not just you’.
Expect posts covering:
Business lessons
Mindset, attitude, positivity
AI, tech and business impact
Burnout, bruisings and sacrifices
Systems, productivity and processes
Hobbies, environment, passions and opportunities
So if you’re a CEO, MD, senior team member, or just someone looking to lead and make a difference in the world, get subscribed and get involved.
It’s part diary, part self-help, and very much a non-polished ‘work in progress’. I’m not promising answers, but hopefully some of the thinking will resonate for you too.
I’m starting small, aiming for 1 - 2 posts a week, with hopes to expand to add videos, podcast and perhaps a small community of like-minded soles that might also be feeling ‘lonely at the top’.
How can you get involved?
I’m starting small, and I’d love to have you along for the journey - subscribe to hear about new updates first, or drop me a message on Substack / LinkedIn.