About

I’ve spent the last 10 years building and running a business, a digital agency in the UK that’s been through a number of significant shifts in its time.

There have been highs, lows and a constant stream of challenges to test resilience, focus and mindset, for me and the whole team.

In 2025, I turned 40, and I wanted to use this milestone to think more deeply about some of my challenges, worries and lessons, often learnt the hard way.

In the process, my hope is that these posts will be useful for other small business leaders, or anyone that’s juggling the balance of a demanding job, uncertainty, anxiety and a family.

Running a business is relentless, particularly in the current climate. We have headwinds from technological shifts, AI, challenging economies and customer expectations. Staying optimistic, clear-headed and positive, whilst navigating some big shifts will, I think, be key.

Hopefully you’ll find some of my posts useful. They’re not polished, and far from perfect, but my hope is that this content will serve to reassure you, shift your perspective, and at least highlight that ‘it’s not just you’.

We’re in this together.

Why subscribe?

Expect posts on leadership, focus, responsibility, and the long grind of building something that lasts, all whilst balancing the stresses of day-to-day life.

Some posts are practical. Some are reflective.
Most are attempts to make sense of things that do not have neat answers.

I write primarily to clarify my own thinking.

I share it in case it helps someone else do the same.

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Never miss an update - every new post is sent directly to your email inbox. I’m aiming for 1 - 2 posts per week, and you can easily unsubscribe at any time.

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Be part of a community of people who share your interests. Participate in the comments section, or support this work with a subscription.

Subscribers will get to hear about upcoming workshops, events and more first, so be sure to get involved, or message me - I’d love to hear from you.

Contact me

Please submit the form below, or message me on Substack.

I may not get a chance to respond individually, but will read all messages. Any feedback on pricing, subscriptions and general content thoughts are gratefully received.

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Subscribe to Refinding Focus

Refinding Focus is a space to think, reflect, and capture lessons from building a business. Now, over ten years in, I'm sharing my thoughts in the hope that they might help you to refind your focus and clarity in an uncertain world.

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